|
GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Cut Costs
Every dollar you save in business expenses goes directly to your bottom line. So, cutting costs can improve profits immediately. Looking for ways to save? Try these three ideas:
Instead of sending first-class follow-up letters to clients, send a postcard that costs less in postage Rather than treating clients to dinner, invite them to lunch, which is usually less expensive Don’t pay for business consulting services that you might be able to get for free from your local office of the U.S. Small Business Administration or a Small Business Development Center
Direct Marketing To The CEO
When prospecting for new customers, don’t send generic direct mail letters to the chiefs of companies. Instead, create a personalized letter – from one president or CEO to another. Emphasize the common challenges you both face as heads of businesses. Offer a brief description of your products or services, but don’t go heavy with a sales pitch. Keep the letter short and give the prospective CEO your direct telephone number.
|
