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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Keep It Short
Don’t send novel-length e-mails to customers during your next marketing campaign. Many readers skip long e-mails, opting to read shorter ones. Keep your marketing message focused and as brief as possible. If you must send a long communication (such as an article), give readers just the first few paragraphs in your e-mail. Let them click a link to your Web site to finish reading. More recipients will read your e-mails, and you’ll drive traffic to your Web site.
Eye Kindness
If computer use is causing your eyes to be tired and itchy, follow these tips for relief.
Adjust your monitor so you’re looking slightly downward rather than upward or straight ahead. Position the monitor to avoid glare and shadows. Give your eyes a break. Every 20 minutes, take a 20-second break and focus your eyes on something at least 20 feet in distance. If none of these tips soothe your eyes, you may need glasses designed specifically for your work at the computer.
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