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Online and offline stuff to make your business
buzz
Get A TV Spot
Don’t think that television advertising is too expensive for your small business. Go to Spot Runner, a Los Angeles-based company that produces digital ads you can use on local cable TV networks. Prices start at about $500. You choose your ad from thousands in a comprehensive library, then customize the ad with your logo, product images, tag line, etc. Spot Runner also creates a customized media plan using information you provide, such as budget and target demographics. The company even secures the ad buys, places and tracks your ads, and analyzes viewership. Best of all, the process can be done completely online in a matter of days.
Maximum Impact
Marketing your small business can be affordable as well as effective. Author Kim T. Gordon shows you how in her book “Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business” (Kaplan Business, 2006). It’s an easy-to-read book that gets right to point in all areas of marketing. You’ll learn how to:
Market your Web site Create a press kit Write a great sales letter Set up a customer loyalty program Forge competitive alliances And a whole lot more
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