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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Get Free Publicity In USA TODAY
The nation’s biggest newspaper is giving small-business owners the opportunity to get free publicity. Just join the Entrepreneurs Panel. At the Web site, you can get more details and complete a quick online application. There’s no cost to you, and the information you provide will be used for news-gathering only. You simply answer online or e-mail surveys for possible publication. Occasionally, you may be interviewed by reporters and quoted in USA TODAY. Don’t miss this chance to get your business name in the news.
Build Your E-Mail List
Don’t miss chances to add names to your e-mail marketing list. Try these ideas.
Prominently display an e-mail sign-up box on your Web site If you sell on the Web, ask customers to join your e-mail list at the time of check out If you run a storefront, place a book for your e-mail list on your checkout counter and ask every customer to sign up If you mail sales letters or postcards to customers and prospects, ask them to go to your Web site to join your e-mail list
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