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Online and offline stuff to make your business
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Know Your Customers
Building a customer database is a great way to get to know your customers’ preferences. You can include data that tracks purchases, demographic data, contact information, inquiries and more. Best of all, you don’t have to create the database from scratch. Try these off-the-shelf, stand-alone desktop databases:
Web Sites For Entrepreneurs
Tired of wrestling with a Web site for your small business? Check out the new book “Web Business Success: The Entrepreneur’s Guide to Web Sites That Work” (Logical Expressions, 2006). The book contains practical information on how to get a business online and save time and money in the process. It also teaches you how to communicate and negotiate when dealing with Web developers and designers so you don’t get talked into buying technology or services that you don’t need. Authors James Byrd and Susan Daffron know their stuff. They’ve been designing Web sites professionally since 1997.
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