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Demographic Targeting
The majority of your customers may be made up of a specific demographic group. For example, your client base might be mostly Asian or over age 65 or women. It’s important for you to know, so that when you market your products and services, you can specifically target your demographic group. Learn more with these free online Success Skills Seminars from the National Association for the Self-Employed (NASE).
Package Sales
Take a tip from my local florist: Package your products to boost your sales. At the florist, you can not only order fresh flowers for someone’s birthday, but also several balloons, a small box of chocolates and a card. It’s a package deal that costs less than buying the individual pieces – and it makes purchasing easy for consumers. What products in your small business could be packaged together? Try different offerings to see which consumers choose. The package deal could add up to sweet profits.
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