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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Early Time Change
Mark your calendar now. The change to daylight-saving time happens on March 11 this year. That’s three weeks earlier than most people are expecting. It will also end a week later, on the first Sunday in November. In 2005, Congress decided to lengthen daylight-saving time by four weeks, all in the name of energy efficiency. Most of your business gadgets, like cell phones, should update the time automatically. If your computer software is up to date, the time change should happen seamlessly. But older software products, such as Microsoft Windows NT4 Windows XP SP1, will require manual updates.
Short Subject
Before you launch your next small-business e-mail marketing campaign, pay close attention to the subject line you’ll use. Keeping it short could improve your open rates and your click-through rates, says Return Path, an e-mail monitoring company. In a 2006 study, the company found that response rates go down as the number of characters in your subject line goes up. Says Return Path:
“Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more.” “Subject lines with 49 or fewer characters had open rates 12.5 percent higher than for those with 50 or more.”
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