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Nifty ideas you can use to build a better
business
Improve Your Elevator Pitch
An elevator pitch is a quick statement that tells a stranger who you are and what you do. The theory is that you have 30 seconds (about the length of an elevator ride) to make a memorable impression. Here’s a tip for creating your pitch: Tap into your passion for your small business. For instance, don’t say, “I own a dog grooming business.” Instead say, “I groom people’s pets. I make them smell good, look great and feel younger.” By conveying your passion, you’ll generate excitement – something that people will remember.
Stuff Your Envelope
The next time you send a direct mail piece, make sure it gets opened by using teaser copy on the outside of the envelope. The teaser should be short, only a few words. And it should make recipients rip open the envelope to see what’s inside. Some ideas for generic teaser copy:
Exclusive Money-Saving Offer Inside Save $50 On Your Next Purchase Special Announcement For Our Customers New Product. Save $40. Details Inside.
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