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Trade Show Schmoozing

The trade show floor isn’t the only place to meet hot prospects. The next time you go to a trade show or convention, look for folks who are wearing their show badges, then strike up a conversation. Check out these four places for meeting people:

• Hotel lobby
• Lounges for speakers and exhibitors
• Hotel restaurant
• Buffet lines at the hotel or nearby restaurants

Make Testimonials Pop

You use client testimonials on your Web site and in your marketing materials, right? Here are five ways you can make them stand out – online or in print:

• Use italics
• Put the words in big quotation marks
• Use a larger font size than other text
• Place the testimonial in a box
• Use a background color to set off the testimonial

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