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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Sell Your Value
Don’t fight the low-price wars. Instead, boost your profits by selling to customers who appreciate – and are willing to pay for – the value of your services or products. Here are just a few values you could promote to customers:
- Experience and expertise
- Dependability and a rock-solid guarantee
- Knowledge and superior customer service
Cold Calling Tip
Trying to land sales via cold calls can be a lesson in rejection. But you can make the process easier by tracking the number of calls you place. For instance, your tracking might reveal that you get one sale for every 25 people you call. Knowing those numbers can help relieve the sting of rejection each time a person rebuffs your offer. The numbers can also help you evaluate whether changes to your sales pitch are effective.
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