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Brand Your Biz with Music
Big retailers like Target and Old Navy extend
their brand identification with music by selling
their own compilations of CDs to customers. But
you don't have to be a mega-store to brand your
biz through music. Companies that customize
music collections for the big-league shops can
do the same for your small business.Here's
how it works: You pay a music compilation
company about $6 for a customized CD. The CD
maker pays royalties to record companies and
songwriters for the use of the music. Then you
sell your shop's customized CD for about $10.
You make a little profit on sales of the CDs.
But more importantly, when customers listen to
your CD at home, they think about your business.
Many music compilation companies welcome small
orders of 1,000 to 5,000 customized CDs. Here
are a couple of Web sites to visit for more
information:
Microportable
Projectors
Sales professionals, small-biz owners and others
who need a high-quality portable projector
should check out Sharp's new NotevisionM20
series. The projectors are slim, compact and
feature rich. The NotevisionM20X is compatible
with virtually any computer source, including
PC, Mac and Workstation List price is $5,295.
The NotevisionM25X is Sharp's flagship wireless
projector. It uses 802.11b wireless LAN
technology and has a list price of $5,995. For
more information and all of the technical specs,
visit
www.sharplcd.com.
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