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Ask Before You Mail

When you collect business cards at networking events, don’t automatically add those names to your mailing list for e-mail newsletters or other marketing communications. Instead, send a personal note or e-mail to the person asking if he or she wants to be included on your mailing list. This gives you an opportunity to make personal contact. It also gives recipients an opportunity to opt-out of your mailings. Besides, asking permission is just good business practice.
 

Don't Click To Remove

Many spammers offer a “remove” or “unsubscribe” link in their e-mails. You may be tempted to click the link in an effort to stop the flood of unwanted e-mails. But the experts say that’s not always a smart move. It seems spammers often use your “unsubscribe” or “remove” response to validate your e-mail address. They then keep using your address, sell it to another spammer or both.

However, there are times when it’s safe to unsubscribe. You can remove your name from an opt-in list, such as an e-newsletter that no longer serves your needs. You can also safely unsubscribe from the lists of organizations or companies that you trust.
 

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