GET CONNECTED TOOLS
Online and off-line stuff to make your business buzz
Brochures To Go
Want to turn your messy marketing ideas into
glossy, color brochures that promote your
business? Outsource the work to
www.ProBrochure.com. ProBrochure.com creates
professional quality brochures -- in small
quantities, with quick turnaround and at
reasonable cost. You submit photos, copy ideas
and other material on forms provided at the Web
site. The design artists at ProBrochure.com work
their magic and return a brochure proof to you
within one day. Approve the proof, and
ProBrochure.com ships your brochure within
another two days. Prices start at $1 each for
100 to 599 brochures.
Retail Tool
Seasoned retailers and industry newcomers can
shop for hundreds of proven strategies and
innovative ideas in Rick Segel's book
Retail Business Kit for Dummies (Hungry
Minds, 2001). This friendly, information-packed
book and CD offer valuable advice on everything
from branding and marketing to merchandising and
choosing locations. For instance, Segel says
that straight lines have become passé
in store design. Creating nooks and crannies
encourages customers to explore. To build your
store's brand power, Segel recommends
consistently using your logo, signature and
trade dressing (color scheme) on all elements of
your packaging, signage and advertising. The
kit's CD includes customizable forms, samples
for gift certificates and more.
|
