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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Spice Up Sales Copy
When writing a sales letter, business brochure
or other marketing piece, use these tips to
grab a potential customer’s attention. Choose
active words. Instead of writing “we provide.
. .,” use “we deliver. . .” Always write in
the present tense to create a sense of
immediacy. Replace formal words with those
that convey a casual tone. For instance,
instead of using the word “initiate,” use
“start.” Contractions also give sales copy a
more conversational style. Never clutter your
copy with technical terms or industry jargon.
Convert those words and phrases into common
words that every reader clearly understands.
Motivate Employees --
Now
When an employee goes beyond the call of
duty, recognize, praise and reward the good
deed immediately. The sooner you respond to an
employee’s positive action, the more
motivation you’ll provide. If a bookkeeper
catches an incorrect invoice before it’s
overpaid, offer a free lunch that day. Or tell
him to take the afternoon off. If an employee
calms a complaining customer and saves the
sale, offer a bonus that’s a percentage of the
sale. Maybe an employee comes up with a
top-notch idea that streamlines procedures or
decreases expenses. Give more than a pat on
the back. Offer to send the employee to a
professional development seminar that will
build on her ideas. Or reward her initiative
by giving her additional job
responsibilities—and an accompanying pay
raise.
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