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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Sponsor An E-Newsletter
If you don’t want the hassle of publishing
your own e-newsletter, sponsor one instead.
Ask your customers, suppliers and colleagues
which e-newsletters they regularly read. As
you research the publications, look for
high-quality content that will help build the
reputation of your business. Also look for
delivery lists that reach your target market.
Ask about the open rate of the newsletter—the
more the better. Compare costs of
sponsorships, keeping in mind that
business-to-business publications generally
charge more than consumer newsletters.
Finally, define the expectations you’ll use to
measure your sponsorship success. Then start
converting those clicks into clients.
Benefits Of Bundling
Tempt customers into buying more of your
products or services by offering special
packages. Simply bundle several of your
products or services into a single package.
Price the package lower than the total cost if
customers purchased the items individually.
Then market the special package for a limited
time. Customers like bundled deals because
they perceive the offers as bargains. The
package also increases the dollar amount of
your average sale—which adds profit to your
business.
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