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Web Sites That Sell

Pump up sales on your Web site by playing to the strengths online buying offers over traditional bricks and mortar retail. For instance, enhance your site’s interactive search function. Let buyers search for products by specific product features. Or offer a questionnaire that helps customers decide which products best meet their needs. These extra Web site capabilities make online shopping more convenient for your customers. And convenience will keep customers coming back for more of your products.
 

Heating Up Cold Calls

Cold calls don’t have to be hard sells. These books deliver tips and techniques for turning cold calls into hot sales. Read them and reap the rewards of selling.

Cold Calling Techniques that Really Work!
By Stephen Schiffman
Adams Media Corporation, 1999

Friendly Persuasion: Dynamic Telephone Sales Training and Techniques for the 21st Century
By Dan Coen
DCD Publishing, 1997

Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
By Paul S. Goldner
AMACOM, 1995

Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
By Robert W. Bly
Henry Holt, 1997

 

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