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Staying Small
Making your business successful without becoming
the goliath on the block is a balancing act. Now
there's a book that can help,
Big Vision, Small Business: 4 Keys to Success
without Growing Big (Berrett-Koehler, 2002).
Author Jamie S. Walters explores how solo
entrepreneurs and small businesses can stay
small while remaining vital and successful.
Walters draws on her own experiences as a
small-business entrepreneur and more than 70
interviews with small-biz owners to cast light
on the rewards and how-tos of staying small. The
book covers growth options and alternatives,
communication, relationships, management and
vision. It's a thought-provoking read. And
you'll come away with lessons you can use to
build a better business while staying small.
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