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Know-how you need to succeed
FAQ Page Advice
The FAQ page on your business Web site should
do more than simply answer questions. It
should promote your products or services. It
should enhance customer confidence. It should
sell! For instance, you sell custom jewelry.
Your FAQ page should state more than "we make
quality custom jewelry for individuals." Tell
visitors about the real deal. For instance,
"we design and create one-of-a-kind jewelry
that reflects our commitment to craftsmanship,
quality and excellence." Use your imagination
when writing answers to FAQs. Stress the
unique aspects of your products and services
while answering common questions.
Trademark versus
Patent
New business owners often get confused
about using trademarks and patents for their
enterprises. Basically, a trademark protects
logos, symbols, names, titles and words that
you use to identify your business. Patents
protect inventions. Trademarks and patents are
filed with the U.S. Patent & Trademark Office
(USPTO). For more information, visit the
USPTO Web site.
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