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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Downsizing Perks
With the economy limping along, your small
business may be forced to cut costs by
ditching some employee perks. Before you nix
those in-house lunches or reduce employee
bonuses, talk to your workers. Explain why
your business must downsize perks so workers
understand that you’re not just being a
tightwad. Ask employees which perks should be
the first to go. You might be surprised at
which extras your workers value. And you might
find that employees are full of other ideas
for helping your business reduce costs.
Advertising Punch
Offering free information to potential
customers is a great way to generate inquiries
from your online or offline advertising. But
packaging that free info in a compelling way
can boost your response rate even more. For
instance, give your promotional piece a title
that reflects value. Instead of saying “send
for free information,” a Web designer could
invite prospects to send for the booklet “10
Tips to Better Web Sites.” Or an architect
could offer “Space Design Ideas For Every
Home.” By using provocative titles, you turn
your promotional piece into something of value
for potential customers.
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