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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Designing Startups
For startup businesses, designing a
physical space is as important as a creating
business plan. And you can get design help in
some surprising places. Setting up a home
office? Many manufacturers and sellers of
office furniture will gladly help you plan the
space before you buy furniture. Opening a gift
shop? Suppliers of shelving and display cases
will frequently help you lay out a top-notch
retail floor plan. Best of all, the assistance
is usually free for the asking—another big
plus for every startup.
Magic Bullets
To spice up your sales copy in brochures,
flyers or on your Web site, use bullets or
numbers to emphasize lists. Bulleted lists
make your message easier to read and visually
attractive. Be sure to tout the benefits, not
just features, of your services or products.
Pinpoint a single benefit with each bullet.
Use specific, descriptive words to motivate
buyers. For instance, one bullet might read,
“Personalized service for every customer.”
Another might state, “Lowest prices
guaranteed, or your money back.”
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