GET CONNECTED TOOLS
Online and off-line stuff to make your business buzz
Open Air Ads
If outdoor advertising is part of your marketing
mix, check out Clear Channel Communications,
owner of the world’s largest inventory of
outdoor media. This company has the ad spots you
might need, from billboards to taxi tops to
transit shelters. On the
Web site, you can even access free software
called MOVI to see how your ad will appear in 20
different outdoor formats. You can get tips for
designing your outdoor masterpiece as well as
test your ad before making a final decision.
Get Thin
The wait is over for cost-conscious biz
owners who want a flat panel computer monitor.
Today, a 15-inch flat-panel display costs less
than $400. The lower prices are driving up
sales. But cost isn’t the only invitation to
buy a flat panel. The screens decrease
eyestrain because they don’t flicker like a
traditional CRT monitor. Thin flat panels also
save desktop space because they’re not as
bulky as CRTs. And there’s one final reason
for a switch to a flat panel—they’re much more
stylish than a CRT.
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