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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Marketing Swap
Before you decide to change your
advertising or promotion campaign, you’d
better have a good reason. Don’t make a change
because you’re bored or because you want a new
logo or because you just think it’s time. Only
make a change when your results diminish. If
your marketing consistently delivers the
results you want, then stick with it. If you
want to launch a new promotion or ad, don’t
abandon your current one before you fully test
and track the results of the new campaign.
The Dating Game
Want a quick way to enhance the value of
your Web site? Date all of your content. Web
visitors are annoyed at finding out-of-date
material on Web sites. They’re irritated when
they read through an article only to find that
it was written and posted in 1999. So give
them a heads up. Put a date at the top of each
content page.
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