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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
E-mail Overload
Between sorting out spam and deleting
chain e-mails, it’s all people can do to get
through the legitimate business e-mail in
their boxes. But you can help thwart e-mail
overload. First, use clear and accurate
subject lines when sending a message. Your
recipient can then decide whether to read your
e-mail immediately or save it for later.
Second, keep your business e-mail
communication short. If it runs more than a
couple of paragraphs, make a phone call
instead.
Customer-Focused
Marketing
Small-business owners can benefit from the
old adage that 20 percent of customers account
for 80 percent of sales. Simply focus your
marketing efforts on customers in your top 20
percent. If you’re placing ads or running
direct mail campaigns to attract new
customers, divert some of that money to
keeping your best clients happy. Give them
gifts. Offer discounts. Invite them to
exclusive sales. Send them thank-you notes.
Special treatment will keep them coming back
and boost your profits too.
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