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Team Up Against Spam

Want to show your customers that you're helping wage the fight against spam? Then abide by the new anti-spam guidelines being issued by industry groups. In two separate actions, organizations have written guidelines for businesses that want to promote legitimate e-mail marketing and denounce spam.

First, the American Association of Advertising Agencies, the Association of National Advertisers, and the Direct Marketing Association released a set of nine guidelines for e-mail marketers. You can read the guidelines at www.aaaa.org. Next, the Interactive Advertising Bureau issued an "Email Marketing Pledge." You can read that information at www.networkadvertising.org/espc/pledge.asp.
 

Count Your Cash

Cash flow is the salvation of every small business. It governs how much money you can spend and when you can spend it without going into debt. Knowing what your cash balance will be six months from today will help you financially manage your business better. You'll be able to see cash-flow crunches in time to take action. So get out the calculator. Start estimating your cash inflows and outflows. How do things look six months from now?

 

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