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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Hideaway Hotel
Before you book that hotel room online,
you might want to make a call. Travel Web
sites often quote you a room price plus
applicable taxes, but ignore extra fees that
hotels charge guests. Some hotels now stick
guests with a $10 to $20 “gym” fee, even if
you never step foot on a treadmill. Other
hotels tack on fees for in-room coffee,
newspapers delivered to your room and
telephone calls to toll-free numbers. The
additional charges can turn a good hotel deal
into a costly overnight stay. But the only way
you’ll know about these hidden fees is to call
the hotel directly and ask.
Deal The Cards
The lowly business card could be your most
under-used marketing tool. Too many
small-business owners overlook the promotional
opportunities of b-cards. Here are a few ways
to put b-cards to work:
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Drop a
business card in every sales letter you send
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Put one in
every press release you distribute
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Post them on
every available bulleting board, from banks
to restaurants
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Leave a small
stack of your cards on counters at dry
cleaners and print shops
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Include a card
with every order you ship
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Attach one (or
more) to every sales presentation and job
estimate you deliver
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