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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
That Is The Question
Here's a question you might want to spring on
your next job candidate: What magazines do you
read? The answer can be telling. If you own a
bicycle shop and are looking for sales help,
answers like Bike or Bicycling
could mean you've found the ideal employee.
But if he answers Country Gardens, it
could spell trouble. Send the applicant to the
local garden center for a job. If you're a
retailer specializing in teen clothing, hire
the first candidate who reads Cosmo Girl,
Teen Vogue and Seventeen, but
politely decline any applicant who says
Barron's is the best magazine going.
On Target Ads
Get more response from your
advertising by targeting the message to a
single market. Let’s say you sell and install
thermal replacement windows for homes. In a
real estate publication you might tell home
buyers how new windows add value to their
investment. In newspaper ads you could preach
the energy-saving value of replacement
windows. On flyers distributed in historic
neighborhoods, you could tell prospects that
your replacement windows maintain the look of
the historic time period while giving buyers
the energy-savings of modern, updated windows.
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