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Online and offline stuff to make your business
buzz
Survey Says
Online polls and surveys can help you mine
valuable customer data. And done right, they're
a fun way to get Web visitors interacting with
your site. You can send e-mails that invite
customers to participate in a survey. Or you can
use pop-surveys right on your site. Topics for
the surveys are limited only by your imagination
or needs. For instance, surveys can question
participants about customer satisfaction or
purchasing habits. Instant polls let visitors
vote and immediately see the results.
You don't have to do the dirty work of creating
the surveys yourself. Survey companies will do
it for you -- or walk you through the process
with easy-to-use templates. Costs range from
free to thousands of dollars, depending on what
kind of survey you need. Here are a few survey
companies to check out:
Top Ranks
Experts estimate that 85 percent of Web
sites are unearthed through search engines
like Yahoo and Google. Getting in the top
rankings of search engines means your
small-business site needs to meet hundreds of
factors, from titles and descriptions to
design and off-site links. If that sounds like
something you’d rather not tackle, get
professional help. Here are a few places to
look:
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