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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Trade Show Expert
Lots of small-business owners can’t afford
to exhibit at trade shows. But you can still
use trade shows as a way to gain visibility
for your business. Contact show officials and
offer to conduct a seminar. Or offer to be a
speaker at one of the show’s special events.
Or offer to participate in a panel discussion.
All of these options will put you in front of
potential customers and help you develop
leads. By being in the spotlight, you’ll also
build credibility for your small business.
Hiring Signals
Wondering if it’s time to hire extra hands?
Look at two warning signals. If your overtime
expenses are on the rise, it may be time to
add an employee. A seasonal spike in overtime
doesn’t count. But if you see a trend in
excessive overtime, consider hiring. Also look
at your projected business in the next six
months. Are you landing bigger projects that
will come due in the next six months? Are more
prospective customers asking you for job
estimates or project quotes? If the
opportunities for more business look solid,
ramp up now so you won’t be caught short
handed.
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