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Media Tip

Make your media kit a hit with reporters by giving them a little extra. That extra is a single page that lists additional sources. For example, in addition to a press release, FAQ and corporate backgrounder, provide a page that lists trade associations and professional organizations associated with your industry. You could also point reporters to recent surveys, polls, white papers and reports that might supplement information in your press releases. Title your page “Additional Sources.” And be sure to include contact information such as phone numbers and Web site addresses for the sources
 



Financial Faves

Looking for a small-business loan? Check out the Bank of America in Charlotte, N.C. It garnered the National Outstanding Lender Award at the U.S. Small Business Administration (SBA) Expo ’04. Ten other financial institutions were honored by the agency with its Regional Outstanding Lender Awards:

  • Citizens Financial Group of Providence, R.I.

  • NY Business Development Corporation of Albany, N.Y.

  • Virginia Asset Financing Corporation of Fairfax, Va.

  • Surrey Bank & Trust of Mount Airy, N.C.

  • Wells Fargo Bank of Minneapolis, Minn.

  • Texas State Bank of McAllen, Texas

  • Bank First of Norfolk, Neb.

  • Zions First National Bank of Salt Lake City, Utah

  • EDF Resource Capital of Citrus Heights, Calif.

  • Capital Matrix, Inc. of Boise, Idaho



 

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