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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
PR Brainstorm
Just look around you if you need ideas for press releases you can write to promote your small business. Listen to the questions your customers ask. What information are they wanting? Do you field the same questions over and over? If so, tie your press release to answering those questions. Pitch as a public service. Also, read trade publications to spot trends and developments in your industry. Craft your press release to provide information to the public.
Ad Placement
Small businesses that sell products and services to the college crowd might be overlooking a powerful advertising medium: college newspapers. These papers reach consumers who are 18 to 22 years old, a prime market niche.
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