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Privacy Please

If you haven’t yet posted your privacy policy on your small business Web site, take action today before the holiday shopping rush. A plain English statement is all that’s needed to build trust with site visitors. Simply state what you do and don’t do with personal information you collect from visitors. Keep it short and be honest. To build on that trust, be sure to prominently display your contact information, including your physical address.

Urban Dwellers

Small-business owners can take pride in the fact that they’re helping keep inner cities alive. Small businesses are the drivers of inner city economies and job growth, according to a study released last month by the Office of Advocacy of the U.S. Small Business Administration. The report, “State of the Inner City Economies: Small Businesses in the Inner City” (http://www.sba.gov/advo/research/rs260tot.pdf), reports that small businesses are the greatest source of net new employment in inner cities. They comprise more than 99 percent of inner city business establishments and they generate 80 percent of the total employment in those areas. In all, America’s inner city small businesses employ about 9 million people, or 8 percent of the U.S. private workforce.

 

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