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GET CONNECTED TOOLS
Online and off-line stuff to make your business buzz
  • Charge It
    With all the offers for small-business credit cards, choosing the best deal can be a mind-boggling decision. But, Bankrate.com helps you sort out the credit contenders. More Info

  • Compaq's Evo N200 Notebook
    This notebook computer weighs a mere 2.5 pounds and easily fits inside a FedEx letter-size envelope. But its size doesn’t mean you sacrifice features. More Info


GET CONNECTED TIPS
Nifty ideas you can use to build a better business

  • Easy Opt-In
    Savvy Web marketers know to offer an opt-in mailing list for visitors to a Web site. But, you may not know that the placement of the offer makes a significant difference in the number of responses you receive. More Info

  • Know Before You Go
    Before you take off on the next business trip, collect all of your trip information in one place for easy access. More Info


GET CONNECTED TAXES
Savvy strategies to help reduce your taxes

  • Deducting Dues
    Too bad that the IRS won’t let you deduct dues you pay for membership in country clubs, athletic clubs, hotel clubs and other organizations that principally provide entertainment. But, you can take a tax write-off for membership in professional associations and business trade groups. More Info

  • Education Tax Savings
    Education IRAs not only got a name—Coverdell Education Savings Accounts (CESA)—but they also received some major improvements for 2002 that make them more realistic savings vehicles. More Info


GET CONNECTED TO-DO
Trade shows, conferences, seminars and workshops to boost your business

  • DMA/AIM net.marketing Conference & Exhibition to Focus on Multichannel Marketing
    Pre-conference May 6, 2002
    Net.marketing Conference, May 7–8, 2002
    New York, N.Y.

    Exhibitors will showcase innovative technology solutions designed to enhance marketing, advertising and selling within multiple channels. More Info

  • The Better Business Writing Workshop
    May 9, 2002
    Los Angeles, Calif.

    This one-day seminar teaches participants how to write with confidence and clarity. More Info


GET CONNECTED TRAINING
Know-how you need to succeed

  • Marking Time
    Jazz up your marketing campaign next year with a promotional calendar for your business. More Info

  • Image Is Everything
    Every small-biz owner hears the advice. “Differentiate yourself from the competition.” The lingering question is always, “How?” More Info

 
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Read Our Latest Issue
This Month: The Need For A Niche

Tip: What is Niche Marketing?

As a small-business owner, you’re probably niche marketing already. With limited resources, limited time and limited ability to deliver a wide variety of products or services to a huge market, you probably focus your energies on a particular group of customers in a particular area. In essence you’re targeting a niche market.

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