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Go Local Online
Locally-targeted online advertising is experiencing a boom that may last for several more years. That’s the finding from “2006 Outlook: Local Online Growth Continues (For Some),” a report from Borrell Associates Inc., a research firm that covers the local advertising industry. Local paid search advertising is expected to skyrocket 161 percent, to $906 million. You can learn how to apply local online advertising for your small business in the free Success Skills Seminar “Local Marketing Made Easy” from the National Association for the Self-Employed (NASE). The seminar is online now at www.EntrepreneurialConnection.com.
Visitor Log
If your small business has a Web site, your Web host probably keeps statistics about who visits your site. You should take a look at those stats, especially the numbers concerning average visitors per day, week and month. This measures the activity on your site. And here’s what the numbers can tell you:
If you’re investing in pay-per-click online advertising, is it increasing traffic to your site? If you’re advertising offline, are those ads driving more visitors to your site? If you’re optimizing your Web pages for search engine hits, is it working?
Knowing the answers to those questions could improve your marketing efforts and your bottom line.
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