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Direct Mail Checklist

To boost response rates on your direct mail campaigns, try including a checklist for customers. A bulleted checklist encourages reader involvement and gives you an opportunity to sell the benefits of your products or services. Some checklist ideas:

• 10 ways our automobile service helps you save on repairs

• 14 ways our veterinary clinic makes sure your pooch stays healthy

• Five ideas our PR agency uses to get publicity for your small business

• 17 items our maid service checks every time we clean your home

Increase Your Profits

If you’re not scrutinizing your expenses on a regular basis, you’re letting profits drain away. Review your expenses at least once every quarter. Look for ways to reduce costs without sacrificing quality. Also review contracts when they come up for renewal. Saving a few dollars on contracts for equipment maintenance and cell phones, for instance, could put more money in your pocket.

 

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