These books will show you more about branding your small business:

Books

The 22 Immutable Laws of Branding By Al Ries and Laura Ries HarperCollins, 2002
Brand Leadership: The Next Level of the Brand Revolution By David Aaker and Erich Joachimsthaler Free Press, 2000
Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell By Nancy F. Koehn Harvard Business School Press, 2001
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth By Scott M. Davis and Michael Dunn Jossey-Bass, 2002
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury Viking Press, 2002
United We Brand By Mike Moser Harvard Business School Press, 2003
Emotional Branding: The New Paradigm for Connecting Brands to People By Marc Gobe Allworth Press, 2001