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Generational Marketing
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Article 1: Meet The Generations
Let’s meet the major players
on the generational stage, beginning with those
who emerged first.
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Matures: There are
57.8 million Matures, people born from 1912
through 1945. Matures made up about 20.5
percent of the population, according to 2000
Census figures. Some subdivide the Matures
into the GI generation (born 1912-1921), the
children of the Depression (born 1922-1927)
and the Silents (born 1928-1945). The
wealthiest generation, they have an immense
economic impact: an estimated $20 trillion.
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Boomers: They were
the biggest generation the United States had
ever seen. Numbering 82.8 million people born
from 1946 through 1965, boomers represented
29.4 percent of the U.S. population in 2000,
with estimated annual spending of $900
billion.
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Generation X: A
significantly smaller group, with a population
of 58.9 million in 2000, Gen Xers were born
from 1966 through 1979. They make up 20.9
percent of the population and spend about $125
billion per year.
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Generation Y, also known
as Echo Boomers and Millennials: Members
of Gen Y are the children of boomers and Gen
Xers. They were born from 1980 through 1999.
Numbering about 80.5 million, or 28.6 percent
of the population in 2000, they already
represent considerable purchasing power: an
estimated $105 billion per year. As they come
into their own, their impact will rival that
of the boomers.
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