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Article 4: Gen X Power
In a shrinking labor force,
Generation X workers will be a hot commodity.
Gen Xers stand ready to take the reins as baby
boomers retire. Problem is, there won’t be
enough Gen Xers to fill the job vacancies left
by retiring boomers. As businesses compete for
their talent, Gen X workers will be able to pick
and choose the best jobs—and the most
accommodative companies.
Gen Xers were born roughly between 1964 and
1980. They number about 58 million, compared to
approximately 76 million baby boomers.
Leading-edge Xers are now in their late 30s and
are prepared to accept positions of power in
their professions.
The good news for small business is that these
young professionals bring much needed skills to
the workplace.
They’re one of the best-educated generations in
U.S. history. Gen Xers grew up on computers and
quickly embrace new technology. They’re able to
multitask and adapt to changes in the workplace.
They’re open to learning new skills and hungry
for on-the-job growth.
But Gen Xers also bring new attitudes to the
workplace. They watched their baby boomer
parents lose long-time jobs to downsizing, so
Gen Xers have little faith in job security. They
won’t hesitate to jump ship if new and better
career opportunities arise elsewhere. They seek
a balanced life where their jobs aren’t all
consuming.
Retaining and developing Gen X workers who are
in mid-career could give small-business owners a
big payback as the labor force shrinks.
Yet a 2003 report from The Conference Board
showed that while companies devote significant
time and money to find replacements for outgoing
CEOs and other top officers, they’re expending
far fewer resources to groom successors for
highly-skilled professionals and making sure
that invaluable knowledge is passed on to
younger workers.
The report cites Deere & Co., as a major
exception to that trend.
The maker of farm tractors and lawnmowers did
some rudimentary workforce modeling in the late
1990s. The company discovered that over the next
10 years it could lose almost two-thirds of its
salaried workforce from retirements. The
company, which had done little hiring for
several years, stepped up its recruiting of
mid-career employees.
“The leading edge of boomers, now in their
mid-50s, are beginning to retire,” says Howard
Muson, author of the report, “and not enough
people are coming along in the much smaller
Generation X, now 25 to 38 years old, to replace
them. The unprecedented turnover rates in recent
years among younger, mid-career employees will
further shrink that pool of qualified
replacements at many companies.”
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