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The Looming Labor Crisis
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Article 6: Company Policies Must Keep Pace
A multiple generation
workforce will test the limits of company perks
and benefits. The key to success is flexibility.
“Small business are the backbone of the U.S.
economy, yet they face serious financial and
creative challenges associated with providing
employee benefits packages,” says Ken Jautz,
executive vice president of CNN News Group’s
business news operations. “To retain top talent,
remain competitive and grow financially, these
businesses must be resourceful to keep employees
satisfied.”
Each generation—seniors, boomers and Gen Xers—has
different needs. If you want to attract the best
and brightest from each generation, you’ll need
to design company policies that satisfy those
needs.
For instance, common policies that encourage
early retirement of older workers run directly
counter to what’s needed to cope with future
shortages of talent and experience. So develop
policies that encourage seniors and
near-retirement boomers to stay on the job in
some capacity.
“Everyone—employers, older workers and the
nation—will benefit from an effective pro-work
plan for older workers,” says Charles E.M. Kolb,
president of the Committee for Economic
Development (CED).
Those pro-work policies might include job
sharing. Many boomers need personal time to care
for aging parents. Gen Xers are likely to want
time to care for their kids. A boomer and a Gen
Xer sharing a job could give both the time they
need away from work. Splitting one full-time job
into two part-time jobs could help keep mature
workers on the job longer.
Work-life balance policies appeal to all ages.
Instead of assigning a set number of sick days
and vacation days, give workers a “bank” of
hours to use as they want. That offers
flexibility.
To help keep your multi-age employees energized
and enthusiastic, develop career paths for young
workers and new skills training for older
employees.
If you’re not sure what your employees need or
want in terms of perks and benefits, just ask. A
company policy of open communication will do
wonders to keep all ages of employees happy.
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