Before you approach a lender, venture capitalist or angel investor, you need to create documentation that will sell your company's strengths and detail its financial condition.

Begin with a letter addressed to the lender or investor by name. Include a one-page summary that explains who you are, how much money you need, why you need it and how you plan to pay it back.

Show the lender what kind of difference the money will make to your business. When small businesses profit, the whole community benefits -- so make sure your presentation communicates that.

Insert a copy of your business plan. Attach financial data such as a balance sheet, accounts receivable, breakeven analysis, profit and loss statements. Also include one to two years' worth of projected profit and loss assumptions and cash flow.

Supporting documents are also helpful. These include three years’ worth of tax returns for all the principals, a personal financial statement, resumes for the principals, licenses and other legal documents.

Your goal is to sell yourself and your company. Include all the information that helps make your case. Keep the presentation neat, well-organized and professional-looking. A three-ring binder makes it easy to organize your presentation and to change out pages if you need to tailor it to various lenders or potential partners.

If you’re in doubt, discuss your package with other successful small-business owners whom you trust. Or get some advice from the consultants at your local Service Corps of Retired Executives office.

Practice your presentation before taking your show to a potential lender. Get comfortable with the presentation so you can deliver it confidently.