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Article 4: Partnering For Business Growth
Virtual assistants sound great—and they are for
most entrepreneurs. But VAs aren’t right for
every situation.
For one thing, working with a free agent
requires changing your mindset.
VAs are independent business people. Like you,
they make their own schedules and have other
clients, so you must build in enough time for
work completion.
You must be comfortable delegating
responsibilities, confident they will be taken
care of without supervision.
Since you can’t physically show a VA your
project, you must become accustomed to
explaining your needs clearly by phone, fax or
e-mail. “If you need face-to-face contact to
feel comfortable, a VA may not be right for
you,” says Angela Allen, vice president of the
International Virtual Assistants Association.
And for another, cyber assistants work as your
equal and “partner,” rather than your
subordinate. “It’s an interaction rather than
instruction,” says Miguel Berger, a Realtor who
hired a VA. “If I have a road I want to follow,
she may have suggestions that really help.”
Those factors might be drawbacks for some
small-business owners, but for others they just
add merit to working with a VA. As Berger notes,
“I haven’t found any real downside. I pick up
the phone, and I don’t have to worry about the
work anymore.”
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