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Article 1: Right There, Virtually
Virtual assistants (VA) are trained, off-site
professionals who handle the myriad niggling
business details that keep you from focusing on
the work you love.
Many were once regular administrative assistants
who now work as freelancers. Others learn
administrative work through a credentialing
organization. And still others are professional
writers, bookkeepers, Web designers, marketers
and so forth who promote themselves as virtual
assistants.
The difference is mostly emphasis. Those
focusing primarily on admin tasks may offer a
specialty niche as well. People specializing in
their own expertise, such as Web design, might
tackle administrative work on occasion as well.
What they have in common is working from their
own locations—often across the country from
clients—via e-mail, computer, phone, fax and
mail. You can develop a daily working
relationship with a VA, but you will probably
never meet her (most are women).
Because VAs work from their own offices and are
independent business owners, you don’t supply
office equipment, software or desk space. And
you don’t pay benefits such as FICA taxes,
health insurance or vacations. That’s their
responsibility.
You pay only for the time they actually work for
you, maybe just 10 to 15 hours a month. How do
they make a living, then? By having lots of
“virtual clients” like you.
David Goldsmith, whose Goldsmith Group manages
authors, speakers and consultants in Santa Fe,
N.M., has worked for five years with a VA who
lives in a tiny town in Michigan’s Upper
Peninsula.
“I could care less where she lives,” Goldsmith
says. “She’s available when I need her, and
that’s what matters. There’s hardly anything I
can imagine that she hasn’t been able to do from
the middle of nowhere.”
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