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Article 2: Free to Grow Your Business
Hate billing? Can’t stand balancing the books
every month? Never quite get around to writing
that brochure? There’s a virtual assistant who
can take it off your hands.
“A great VA will handle everything that doesn’t
need your personal attention,” says Stacy Brice,
president of AssistU, which trains and certifies
virtual assistants.
Doing the routine things you hate or tasks that
take time from your primary work, in fact, is
exactly the job description of VAs.
“Liz asked me to list things I hated to do, even
personal things, not just business,” says
Alexandria Brown of her first conversation with
the Boston woman who became her VA. “A VA’s
purpose is to leave you doing what you enjoy
doing, to free you for the big stuff you should
be doing to grow your business.”
Brown, whose San Francisco-area
EZineQueen.com helps entrepreneurs market
themselves through online newsletters, promptly
off-loaded invoicing, appointment setting and
confirmations, bank statement balancing, online
research and more. “She even helped me find
dance classes in my area.”
VAs can also help if your needs go beyond normal
admin duties. Some VAs have advanced training or
experience in helping Realtors, attorneys,
accountants and other professionals, for
example. “Whatever you could name, there is
probably someone with that niche,” says Brice.
Miguel Berger, a Realtor in Albany, N.Y., uses a
VA to write his company newsletter. “I get the
benefit of someone exposed to other clients all
over the country, so I get input on home trends
without doing the research. It gives me an
advantage,” he says.
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