Return to NASE.org
Escape from Brand X:
How To Build A Brand For Your Small Business

By Mary C. Weaver

In a world filled with seemingly unlimited choices, brands provide intangibles that help customers make up their minds. Purchasing decisions aren't purely rational, often hinging on emotional factors more than cost or convenience. That's the excitement of creating a great brand: a symbol that goes beyond words, that evokes powerful feelings and associations.

A product or company may be fabulous -- but if you've never heard of it and aren't intrigued by it, it's a lousy brand. Ready to escape from the generic world of Brand X? Here's advice on creating an effective brand and making it work for you.
 
What Is Branding?
 
What Branding Does For Business
 
How Branding Helps You Sell
 
Creating Your Brand
 
Implementing Your Brand
 
Developing Your Brand's Look And Feel
 
Your Brand And Packaging
 
  Getting Help With The Branding Process
 
Resources
 
 
Escape From Brand X
Select an online seminar from the Success Skills Archives:


Complete List of Seminars


 Current Seminar

Read more about Branding Your Business in these books:
 
Brand Leadership: The Next Level of the Brand Revolution

More Info

 

© 2007 NASE All Rights Reserved.