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The Art of Startup
Marketing
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Article 8: Two Easy Marketing Tactics
Try these two tactics to get your startup
marketing rocking: -
Bundle losers with winners. If something in
your product line isn’t appealing to your target
market, use it as a marketing tool. These
product losers become useful if greatly
discounted and bundled with popular products or
services.
If your widgets sell like hot cakes, but your
widget fasteners don’t, offer them together for
just a tad more than the price of the widgets.
You can clear up that backlogged inventory of
losers and recoup some cash in the process.
Often times, a loser is unappealing at $10, but
is viewed as a bargain when included with
another product for only $2 more.
Don’t stop there. Track bundle buyers, then
follow up with offers for the widget fasteners
alone. Sometimes the loser only needs a home in
order to be appreciated. This tact is better
than giving away free samples to overcome buyer
resistance. When bundled, at least you get some
cash in return.
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Appreciate, and mean it.
In our glitzy age,
marketing has become synonymous with gadgets and
gimmicks. But at its core, marketing is a
person-to-person endeavor, and is at its best
when most closely approximating a personal
relationship. Never stop telling customers how
much you appreciate them.
Knowing customers and keeping them satisfied is
the most efficient, lowest low-cost marketing.
It can affect your bottom line more than
gimmickry and high-powered, slick campaigns.
It is the ultimate insult to take clients for
granted – and the fastest way to lose them. If
you don’t make your gratitude clear, you do as
much damage as if you snubbed them. It’s their
perception that matters. Ultimately, you control
what customers think of you by treating them
better than your competitors do. Try these
low-cost ways to demonstrate appreciation:
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Tell them you appreciate them
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Always say “Thank you”
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Give more than expected
-
Charge less than expected
-
Offer something unexpected
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Include handwritten “Thank you” notes in
deliveries
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