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The Art of Startup Marketing
By Mark Landsbaum

When you start a business, marketing isn't atop your to-do list. You're more concerned with manufacturing or setting up counter displays or stocking inventory.

But sooner or later, marketing percolates to the top because the success of your new business depends on how well you do it.

Most startups aren't blessed with Proctor & Gamble's marketing budget. So, for you we offer some online and offline marketing ideas to get your new businesses off to a running start -- at low cost.
 

Know Your Target Market
 
It's Not Junk Mail
 
Capitalize on the Internet
Press the Flesh
 
Pump Up Referrals
 
Business Card Bonanza
Celebrate Umbrella Day (And Other Tricks)
 
Two Easy Marketing Tactics
 
15 Quick Marketing Tips
 
Resources
 



Posted 5/6/04

 
The Art of
Startup Marketing
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