How To Market To Women By Mary C. Weaver In pursuit of equal opportunities for women, perhaps we’ve overlooked what contemporary science and some contemporary marketers tell us about the differences between men and women: They exist. If you sell anything to anyone, that news affects you – from products you develop to the look of your waiting room to your newspaper ads. Female consumers truly are different from their male counterparts, and their lives today are more complex than ever before. The average woman wears more than one hat. She tries to do her best as worker, mother, wife, daughter and friend but acutely feels the strain of multiple roles. Understanding her problems, as well as her sources of satisfaction, can help you win and keep her loyalty. Why should you care? The collective clout of the American purse represents buying power greater than the economy of Japan. Women in the United States today earn $1 trillion a year and they’re responsible for the vast majority of spending decisions. So if you’re not working on ways to reach women clients, you’re not maximizing your business’s potential. Read on to learn the secrets of capturing your share of the female market.
The Power Of The Purse
Woman-Owned Businesses: Clients To Cultivate
The Social Sex
Her Decision-Making Process
Do Sweat The Small Stuff
Reducing Her Stress
Female Appeal
What Turns Off Women
Her Favorite Technology
How To Learn From Women
Success Story: Using The Web To Market To Women
Resources
(Posted November 2004)
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2007
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2007
NASE All Rights Reserved.