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Market Your Small Business With Email
Article 6: Sigs - The Personal Touch

“Sigs” or signature lines are the few words or lines you attach to your name in outgoing e-mail. Think of them as customized return addresses, mottos, advertisements and homilies all rolled into one.

It is inexcusable not to use signature lines since they cost nothing, can serve a variety of purposes and in most software programs can be automated.

There is no reason to re-type your name and address or anything else at the end of every e-mail you send. Automate a sig line once, and it will be applied to every outgoing e-mail you send. It’s likely your e-mail software even permits you to create more than one version, then choose from a menu which to attach and which to designate as the default.

It is easy to add a signature line. Microsoft Outlook, for example, allows storing a number of custom sig lines so you can select the appropriate one, according to the type of recipient.

For example, you may create a simple sig line such as this with just name and basic contact information:

Sue Jones
Jones Widgets
jones@widget.com

The sig also can be set apart from the rest of your message with characters in this way:

++++++++++++++++
Sue Jones
Jones Widgets
jones@widget.com
++++++++++++++++

And your sig line can be as creative as you like:

\|||/
(o o)
     ----ooO-(_)-Ooo--------
     Cordially Kilroy…

Or you may opt for an elaborate sig line including detailed information, instructions, business hours, mottos, slogans, hyperlinks, as comprehensive as you desire.

*********************************
Sue Jones
Jones’ Widgets Inc.
http://www.JonesWidgets.com/
“The Best Widgets you can Buy”
To subscribe to “Jones Widgets e-zine” send
e-mailto:subscribe@JonesWidget.com.
“Today’s the first day of the rest of the week”
************************************

The last thing a reader reads is your sign-off signature. Make it memorable and purposeful.
 

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