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To learn more about using e-mail to market your small business, check out these books and Web sites: WEB SITES Web Marketing Today Doing business on the Internet www.wilsonweb.com/webmarket Opt-in News E-mail marketing news and trends www.optinnews.com/index/html Direct Marketing Association Tools and services for direct marketers www.the-dma.org EZ Money with E-Zines The power of e-mail marketing www.ezmoneywithezines.com PUBLICATIONS Streetwise Low-Cost Marketing By Mark Landsbaum Adams Media Corporation, 2004 Permission Based E-mail Marketing By Kim MacPherson Dearborn Trade Publishing, 2001 Fighting Spam for Dummies By John R. Levine, Ray Everett-Church, Margaret Levine Young Hungry Minds, Inc, 2004 Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns By Herschell Gordon Lewis AMACOM, 2002
Web Marketing Today Doing business on the Internet www.wilsonweb.com/webmarket
Opt-in News E-mail marketing news and trends www.optinnews.com/index/html
Direct Marketing Association Tools and services for direct marketers www.the-dma.org
EZ Money with E-Zines The power of e-mail marketing www.ezmoneywithezines.com
PUBLICATIONS
The Rise Of E-Mail
The Subject Field
E-Mail Friendly Tips
Thou Shalt Not Spam
E-Mail Ethics
Sigs - The Personal Touch
Lists: Permission-Based E-Mail Addresses
Create Your own Opt-In List
Updates And E-Zines Resources
Resources
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How To Market to Women
The Art Of Startup Marketing
Generational Marketing