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Market Your Small Business With E-Mail
By Mark Landsbaum

E-mail, if it hasn’t dawned on you yet, may be the greatest boon to marketing your small business since the handshake Here, you can read about tips, tricks and techniques to make e-mail work for you, drawn from my book, “Streetwise Low-Cost Marketing: Savvy Strategies for Maximizing Your Marketing Dollars” (Adams Media, 2004).

The Rise of E-mail

The Subject Field

E-mail Friendly Tips

Thou Shalt Not Spam  

E-mail Ethics

Sigs - The Personal Touch

Lists: Permission-Based E-Mail Addresses

Create Your Own Opt-In List

Updates And E-Zines

Resources


(Posted March 2005)

 
Market With E-Mail
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