Marketing to Hispanics By Don Sadler If you own a small business in the U.S., you can’t afford to ignore the largest ethnic minority in the U.S. – Hispanics. More than 43 million Hispanics currently live in the U.S. That’s one out of every eight people. They have an estimated combined spending power of nearly $700 billion. And the numbers are expected to grow. Hispanic purchasing power is projected to reach $1 trillion, or 11 percent of total U.S. spending, in just two years. By the year 2020, Hispanics are expected to reach 20 percent of the entire U.S. population. To successfully market your small business to Hispanics, you need to know about the cultures, the languages, the segments and more. You’ll find all that in this seminar.
Why The Hispanic Market?
Eye-Opening Statistics
Targeting The Market
Marketing Segmentation
General Market Observations
Tips For Marketing To Hispanics
Language And Translations
Examples Of Hispanic Marketing
(Posted November 2005)
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2007
NASE All Rights Reserved.
©
2007
NASE All Rights Reserved.